Advertising device



I. HEIDENREICH ADVERTISING DEVICE. APPLICATION FILED SEPT-13,1919.

1,41 1,022 I Patented Mar. 28, 1922.

ISIDOR HEIDENREIGH, OF ST, LOUIS, MISSOURI.

ADVERTISING DEVICE.

Specification of Letters Patent. Patented Mar. 28, 1922 Application filed September 13, 1919. Serial No. 323,516.

To all urlwmit may concern.

Be it known that I, ISIDOR HEIDENREICII, a citizen of the United States, residing at the city of St. Louis, State of Missouri, have invented a certain new and useful Improvement in Advertising Devices, of which the following is a specification, reference being had to the accompanying drawing, forming a part thereof.

This invention relates to a certain new and useful improvement in advertising devices, the chief object of my present invention being to form or construct, as a new article of manufacture, a device of card-board or other preferably inexpensive material comprising in one piece an advertising-display surface and interlocking, supporting parts therefor, the device being conveniently foldable into, and locked in, display condition and, when so folded and locked, providing an attractive and efiicient advertising medium self-supporting in display position upon a show-case, counter, desk, or the like.-

With the above and other objects in view, my present invention resides in the novel form, construction, arrangement, and combination of parts hereinafter described and afterwards pointed out in the claim.

In the accompanying drawing,

Figure 1 is an inverted plan view of the device in unfolded condition;

Figure 2 is a perspective view of the device in folded, locked, display condition; and

Figure 3 is a fragmental perspective view of the interlocking parts of the device.

eferring now more particularly to the said drawing, in which like reference characters refer to like parts throughout the several views, my new device is formed or constructed preferably of a single approximately rectangular strip or section A ofsuitaible relatively stiff, yet bendable and somewhat flexible materlal such, for instance, as card-board. The strip A is scored to fold, as at a transversel entirely thereacrossand at a point suita ly spaced from one end to rovide an end or base-flap or portion 1. he flap or portion 1, for purposes shortly appearing, is provided at its free end with integral so-ca-lled prongs 2-2, in the formation of which the strip A is cut inwardly and obliquely outwardly towards each side, as at 3--3, and then preferably on an are 4 connecting the inner ends of the cuts 3, cut away, tween the cuts 3.

The strip A is also scored, as at b-Z for a suitable distance transversely inwardly from each side and along a line suitably spaced from the opposite or other end of the strip, porting-flap or portion 6, which is adapted for interlocking engagement with the baseflap 1. For this purpose, the flap 6 is provided at its free end with a preferably integral transversely elongated centrally disposed prong 7 designed for engagement with the prongs 2-2 of the base-flap 1; in the formation of this prong Z, the flap 6 at its free end and-at points onalong llnes suitably spaced from its sidee ges is cut as at 5-, be-

obliquely inwardly, as at 8-8 ,""and the, corners of the flap then cut away-by cuts 9-9 directly transversely inwardly from the side edges of the flap to theinner ends of the cuts 8-8.

The part 10 of the strip A intermediate the end flaps 1 and 6 forms or provides what I might properly designate the advertising display-surface of the device; this surface is designed to bear or contain any desired descriptive or advertising matter of the particular goods, merchandise, or other thing or person for which or whom publicity is deslred. For illustrative purposes, I show the part 10 provided with a sight-opening 11 for the convenient reading of a disk-calendar 12 suitably mounted for rotation upon the rear side of the part 10 of the strip A.

It will be noted that the scored-lines 6-6 are spaced at their inner ends; and forming a part of extension of the display-surface 10 is a part 13, which is cut from the end flap 6. This display-surface extension 13 may have any distinctive shape, form, or configuration as may be desired to represent in outline a trade-mark, for instance, of the goods or merchandise being advertised, or other object or thing to increase the attractiveness and direct efiiciency of the device as an advertising medium; for purposes of illustration, such extension 13 has here the configuration or shape of a portion of a star.

In use or operation, the strip A is folded both along the line a and the lines Iv -b. When the flap 6 is so folded relatively to the flap or surface 10, the display-surfaceto provide an opposite end or sup.-

extension 13 will project upwardly more or less rigidly in approximately the plane of the surface 10, as seen especially in Figure 2; and the flaps 1 and 6 bein So folded, flap 6 is transversely flexed, its ree end disposed to rest as shown .upon the flap l, and its prong or lip 7 yieldingly fitted into engaging position between the prongs or lips 2 of flap 1, the prongs 2 and 7 interlocking and maintaining the device in operative, display condition, as illustrated in Figure 2, on flexing pressure upon flap G-being removed. \Vith its flaps 1 and 6 so interlocked and the device in such operative, display condition, the device may be conveniently stood in self-supporting position upon a showcase, counter, desk or the like and provides a most simple and inexpensive. yet attractive and eflicient advertising medium for the particular goods, merchandise, or other thing descriptively appearing upon the display-surface 10.

I am aware that changes in the form, construction, arrangement, and combination of the several parts of my advertising device may be made and substituted for those herein shown and described without departing from the nature and principle of my invention.

Having thus described my invention, what I claim and desire Patent is:

A foldable advertising-device composed of a single section of suitable material scored and folded tointegrally include an intermediate flap providing an advertising display-surface, an end flap forming the supporting-base for the intermediate flap, the one end-flap being provided at its free to secure by Letters end with a pair of spaced pronged lips, andan opposite second end flap forming the supporting-pedestal of the intermediate flap,

I have signed my 

